https://www.oddcomma.com/copycats daily 0.75 2023-05-29 https://www.oddcomma.com/copycats/xsw1a6mjmifc3w7qabykzabq0266o8 monthly 0.5 2023-05-29 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/7410f0f2-0fef-4bee-884d-f14ebe8b3b8b/Odd43.png Copy Cats Lately, I've been talking with a bunch of Chief People Officers (CPOs). I love the rise of this role over the past few years. They focus less on the nitty-gritty of HR and more on fostering a vibrant workplace culture and ensuring employee fulfillment. However, I've noticed a little hiccup: these passionate CPOs often don't have the time or resources to achieve their ambitious goals. It's ironic, really. CPOs dedicate their days to crafting an equitable environment with opportunities and satisfied employees. Yet, they and their teams find themselves overworked and struggling with tight budgets, hindering their ability to make those game-changing moves. So, take a moment and send your CPO some love. They probably need it. https://www.oddcomma.com/copycats/d9rs5pa558ko72z8y864copatloxeh monthly 0.5 2023-05-26 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/bccf80d6-1cd9-4cb3-9e3c-de87a72d37ca/Odd42.png Copy Cats Creatives can be territorial. Peeing on the whiteboards in the conference room. Snarling at account managers. Flaunting iPads. All this creates an antagonistic and one-dimensional workspace. A great idea can come from anyone. An extraordinary creative team has open borders and is eager for fresh perspectives. Invite the bean-counters, the brand managers, and, shudder, even the clients. https://www.oddcomma.com/copycats/fzlh5dfjpr6s71m4y9j0nvg3kize5y monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/1807d9b3-696b-4946-83a2-b9fd402989d1/Odd41.png Copy Cats When I left my job in early 2022, I knew I'd miss my friends and the collaborative environment. I anticipated missing the daily routine of going to the office and even spending hours in conference rooms. However, none of these compare to the longing I feel for an endless supply of top-notch coffee. https://www.oddcomma.com/copycats/3b2ei35drsmhyphx4fqssaqapfe0fy monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/1a8c149a-4f9a-46e7-a803-aa03df01354e/Odd40.png Copy Cats - Strong culture? Or creepy cult? Having a strong culture in the workplace is important. When everyone shares a common experience, it is more fulfilling than just having a boring old job. But let's not get carried away. Sometimes, cultures can be a bit too exclusive with their secret handshakes and unwritten rules, and that's when things can get a little toxic, especially for newbies. So, here's the deal. The best culture is one that's open and welcoming to all. It's like throwing a party where everyone is invited, and the newbies are the guests of honor. During the onboarding process, we want to focus on how we can help our new friends fit in, rather than making them feel like they have to jump through hoops to be part of the gang. Let's make sure our culture is the kind that everyone wants to join, not the kind that makes people feel left out. https://www.oddcomma.com/copycats/5pd615rwyw4h9rztho28k118vn18kp monthly 0.5 2023-05-16 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/152b24fe-6f8d-4892-9050-2a391e31b2ea/Odd39.png Copy Cats Cultivate a culture of good humor. A team that laughs together is a better team. Find those opportunities. https://www.oddcomma.com/copycats/ab0z1ut4es12g8effpixn0dnuhee0h monthly 0.5 2023-05-12 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/19fbcc59-8597-401f-a6fd-41c3dab148a9/Odd38.png Copy Cats - And that’s ok. https://www.oddcomma.com/copycats/w7rrvpy73gbs302qki3xj4r8opfzg7 monthly 0.5 2023-05-10 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/5cb91bae-5ea0-4f58-a29f-8e66979727db/Odd37.png Copy Cats https://www.oddcomma.com/copycats/w1edm537vdnekd83ll9as5qjysqm4i monthly 0.5 2023-05-01 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/0ae4b797-e825-4f32-890c-7f45e84b01f9/Odd32.png Copy Cats You: I'll just slide that budget right into 2023's plan. https://www.oddcomma.com/copycats/sk6km03pchqlttraozpkryzz78mr4s monthly 0.5 2022-10-11 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/132f2a42-491a-4bba-99bc-f73c6d120e83/Odd31.png Copy Cats Brands with complex solutions often try to combine everything and call it a platform or a framework. This is like throwing your trash over the fence and forcing your neighbor to figure it out. Your yard is tidy. You can pop a White Claw, sit back, and absently mindedly tug at the little nibble of skin on the front of your knee. Meanwhile, your neighbor retaliates by spreading rumors and hijacking your wi-fi. It may seem easier to sweep your vagueness under a heavy-sounding word, but it just passes the burden to your customer. Struggling to simplify complexity? Focus on the overarching benefit of your products and services. The total benefit will carry the message. https://www.oddcomma.com/copycats/7ui5vmglg7t7a54bu1gpwcj3cgc09o monthly 0.5 2022-10-07 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/39400691-c0e0-4994-a971-7475b09da062/Odd30.png Copy Cats You're so excited. Your early-stage business has reached a new milestone—you're hiring a marketing director. And since you just read a book about KPIs, you set KPIs for the position. How about +200% growth YOY? Sounds reasonable, you think. Fast forward six months. Now you're sad. All your fancy new marketing director does is ask for money. They say they can't reach their goal without the proper resources. BUT YOU ARE A RESOURCE, you think. Just make us viral, you think. Just make us thought leaders, you think. Think again. Your marketing director needs money to make money. That's how marketing works. . https://www.oddcomma.com/copycats/lpyof1w79gjxd8ekh32bpak29izjup monthly 0.5 2022-10-07 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/70d7fa9b-f4dd-4f6e-9846-9aa74486bf4b/Odd29.png Copy Cats I had a recruiter tell me I needed to shorten my resume. She said, "Off the record, your resume screams old." It's not my fault I got older. I tried to stay young. I even purchased a pair of Adidas Sambas. But time marches, and hair grows in my ears. I'm not that old–I still have a kid in High School. But in the creative industry, I'm a centenarian. I'm a Steve-osoarus. A mushroom-infested sack of prehistoric strategies. Listen, older creatives have so much to offer. I've got a lot of words left in me. So much wisdom to pass down. A ton of great stories. And a willingness to learn. https://www.oddcomma.com/copycats/7ro6ly4lw7ldysomlrxvbegrv0p08e monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/f23b484e-9989-43fb-b68f-cc33d4850d65/Odd28.png Copy Cats Distractions are good for writers. Those that have worked with me know I'm in a constant state of distraction. I doodle. I look at people's shoes. I wonder what's under things. This is me avoiding the physical act of writing. BUT, here's the deal: I'm still writing. I'm letting my lizard brain flex and jiggle. My first draft is a mental draft—no structure, just a bunch of figments, shapeless thinklets begging for attention. Writers (all creatives, really) need to break their dependency on the keyboard and screen. Embrace the meandering mind. Start by not starting. https://www.oddcomma.com/copycats/lhb91xkm8zrvwlr5sdwhvui4cdmavj monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/35c02b7c-8eef-4a09-b6f2-2de463c52b71/Odd27.png Copy Cats As marketers continue to huddle in the safely grey space of performance marketing, the brave and light and colorful and interesting will form whole universes with irresistible gravity. Don't be afraid. https://www.oddcomma.com/copycats/28gfz8qxnywlkyss85fher68gvj1uu monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/52abc58c-42ce-49ef-934d-f865948a6247/Odd26.png Copy Cats We've all surpassed our 10,000 hours. We're expert consumers. So when marketers throw fakery our way, we spot it and swat it. Authenticity (as buzzy as it is) is foundational for true, long-lasting relationships. https://www.oddcomma.com/copycats/hcpzz78esvm8etfc1hzsswgv3bdqud monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/e6646493-021b-49bb-a295-69ea1ada2f45/Odd25.png Copy Cats Meanwhile, my own funnel remains dusty and covered in ants. https://www.oddcomma.com/copycats/nmckogzh85813pdxtr1m6swkgqevxs monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/ed6aad2c-2f9a-4c9d-a2ff-6b5fb322e742/Odd24.png Copy Cats Uh-oh, the client met a marketing consultant at a digital lunch & learn. I'm experiencing an acronym surge over here. https://www.oddcomma.com/copycats/bsaf8oyuub3el4cdlshofx0mzuursb monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/a81172da-167b-444c-95fc-dd10bedd65de/Odd23.png Copy Cats I used a period and my daughter thought I was yelling at her apparently they don't like punctuation anymore it makes them nervous Im not sure how I feel about this but Im positive how I feel doesn't matter https://www.oddcomma.com/copycats/3rqeczfmncldki0nyv69iz2p198b7r monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/76e1a8c2-c4b5-43d1-9f80-45fe26c3d285/Odd20.png Copy Cats I once had a client complain about the amount of copy I delivered relative to the cost. That's like ordering guacamole and complaining they didn't give you the avocado's pit and skin. https://www.oddcomma.com/copycats/pbdr8ssdp92d83whmxcntmlb2m42of monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/8c42ea75-17a3-4444-bcfd-6c8044f8b7c8/Odd22.png Copy Cats Chaos: When 5 or more people try to introduce themselves on a Zoom call. https://www.oddcomma.com/copycats/458oyd1v43v7u2ctqf345bz8h3itcg monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/04698af8-0f14-404a-8a46-d2f9d7c0829c/Odd19.png Copy Cats Authenticity means being honest. Not just honest with your customers, but honest with yourselves. https://www.oddcomma.com/copycats/d9t79ynbmlflb5hijjobngc35v7yjl monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/6127517d-f74d-4d21-933f-485e0a3e3748/Odd18.png Copy Cats - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.oddcomma.com/copycats/wcqbchm40ubefgzawlaus7aun63iu3 monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/48452b9e-f736-42d0-a513-c782f8f6a93c/odd17.png Copy Cats There's an infinite supply of cat photos because cats built the internet. I use so many cat photos in hopes of currying their favor, thus moving up the search rankings. https://www.oddcomma.com/copycats/n6gvw13kcwz21eoxrz07s7oz29lsgb monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/472c647f-2aee-4398-8aa3-b17a044dc53b/Odd16.png Copy Cats Chaos: When 5 or more people try to introduce themselves on a Zoom call. https://www.oddcomma.com/copycats/3cjuapwa44zwaa4ettquqdqjxmvnik monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/4d6255cb-9a1c-4ea3-8ecc-8d21defaa612/odd15.png Copy Cats I can write and edit, but I can't bend space and time. https://www.oddcomma.com/copycats/aphb00ush3sdz449fyd4qtl7dy6r6a monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/cf98a94e-0929-40dc-a8fa-d49197acbc55/odd14.png Copy Cats Brand voice should bring a brand to life, but make sure that life isn't an insufferable ass. https://www.oddcomma.com/copycats/ggf8v7zkfskljes3f0fdk48jtm9t57 monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/d9ec52fd-9c83-40ed-82ad-033def7b12cb/Odd12.png Copy Cats The answer is too many. Too many brands have "Thought Leadership" as a yearly objective. Yet, they don't have a budget, a content strategy, or single leading thought. https://www.oddcomma.com/copycats/ibr1s1q3cdghab71ivm0ixs3yuwnqz monthly 0.5 2022-10-06 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/0241a719-ff1d-415b-ba09-a7faa1cad29c/odd11.png Copy Cats Some people have carefully curated backgrounds with well-placed Pelotons and inspirational quotes. Others have blank walls and litter boxes. And then there are The Blurries, whose filtered backdrops are a metaphor for work-life balance. https://www.oddcomma.com/copycats/28caltk1jh929lp1hqatrvd4eczeek monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/70d63fd6-903f-4063-91b3-e3e8ed615a1c/odd10.png Copy Cats The darling word Transparency. Brands love to say it, but few are brave enough to live it. https://www.oddcomma.com/copycats/yisiyort6kncswct7h40h0auqbjq89 monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/ef3efd8d-02a4-4679-b6ab-487f01d97c46/odd9.png Copy Cats At number 8, your client stopped listening. At 20, they developed a twitch. At 40, they are picturing you on fire. Odd Comma can help. https://www.oddcomma.com/copycats/9676vpbwagf4zk4vakq77ts8air6ya monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/34f90a5d-be02-40f2-b6be-073ee74ec4b4/odd8s.png Copy Cats AI copywriting is evolving rapidly. The bots are winning. https://www.oddcomma.com/copycats/ljhvlyo9te1qhlxnvx8js865327831 monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/c5bc0ba8-92ad-4d17-a8ec-8b1c2d721a53/odd7.png Copy Cats - Chances are your competitor is having the same identity crisis as you. https://www.oddcomma.com/copycats/ljs32fei990m6llkrs9x4j1qdyxekx monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/c9050808-7cd6-4dbf-b45b-5b374a277040/odd6.png Copy Cats Most companies have no idea who they are. They’re almost sure they’re omnichannel, but they probably aren’t. https://www.oddcomma.com/copycats/79u6kf78ajnbfmews93c1fyxpmrrul monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/58b1d539-e533-4972-af72-bb1778c696e1/Odd5.png Copy Cats The go-to stock image for #health and #wellness brands is some variation of a solo woman doing yoga in nature. I don't think this happens nearly as much as they'd have us believe. https://www.oddcomma.com/copycats/djgu1vg3gme9q7dv8cbfel39n37xmk monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/8a208ccb-4e52-40dd-9cbd-a15832c39432/Odd4.png Copy Cats - Make it stand out You know, people will like you even if you aren't data-driven. https://www.oddcomma.com/copycats/rri1uai7upgs12rpvqetgkc5w8ryfc monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/e623e814-0ed0-4b9a-83e1-983e7a130d74/Odd3.png Copy Cats Odd Comma is a brand strategy and copywriting studio. And we also have a Grammarly Premium account. https://www.oddcomma.com/copycats/tjvjdfuregmo9cbwfsmkru3wx3j8w6 monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/7152ad5a-4d2e-4864-ae82-a2838c4b2c23/Odd2.png Copy Cats The secret to good marketing is to sell something people want. Doesn’t seem all that hard, right? https://www.oddcomma.com/copycats/a1k9cz90btcivutiqwfgl03s6wz9uc monthly 0.5 2022-10-05 https://images.squarespace-cdn.com/content/v1/61b927ee8a1cf16fa4aab825/a29a2c52-fc65-4351-90af-ef0f930aec00/Odd01.jpeg Copy Cats - Odd, - Make it stand out Introducing Odd Comma, a brand strategy and copywriting studio. Brand narrative, verbal branding, internal branding, content development, and campaign kickery. We're good at this, so hurry up to book some time. 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