Copy Cats — Odd Comma

steve klinetobe 9/15/22 steve klinetobe 9/15/22

Uh-oh, the client met a marketing consultant at a digital lunch & learn. I'm experiencing an acronym surge over here.

steve klinetobe 9/8/22 steve klinetobe 9/8/22

I used a period and my daughter thought I was yelling at her apparently they don't like punctuation anymore it makes them nervous Im not sure how I feel about this but Im positive how I feel doesn't matter

steve klinetobe 7/22/22 steve klinetobe 7/22/22

I once had a client complain about the amount of copy I delivered relative to the cost. That's like ordering guacamole and complaining they didn't give you the avocado's pit and skin.

steve klinetobe 7/21/22 steve klinetobe 7/21/22

Editing is war—self-editing, especially.

steve klinetobe 7/6/22 steve klinetobe 7/6/22

Authenticity means being honest. Not just honest with your customers, but honest with yourselves.

steve klinetobe 7/1/22 steve klinetobe 7/1/22

steve klinetobe 6/14/22 steve klinetobe 6/14/22

There's an infinite supply of cat photos because cats built the internet. I use so many cat photos in hopes of currying their favor, thus moving up the search rankings.

steve klinetobe 6/8/22 steve klinetobe 6/8/22

Zoom calls with five or more people. It's chaos: false starts, interruptions, and a cacophony of apologies.

steve klinetobe 6/1/22 steve klinetobe 6/1/22

I can write and edit, but I can't bend space and time.

steve klinetobe 5/30/22 steve klinetobe 5/30/22

Brandvoice should bring a brand to life, but make sure that life isn't an insufferable ass.

steve klinetobe 5/27/22 steve klinetobe 5/27/22

Too many brands have "Thought Leadership" as a yearly objective. Yet, they don't have a budget, a content strategy, or single leading thought.

steve klinetobe 5/19/22 steve klinetobe 5/19/22

Some people have carefully curated backgrounds with well-placed Pelotons and inspirational quotes. Others have blank walls and litter boxes. And then there are The Blurries, whose filtered backdrops are a metaphor for work-life balance.

steve klinetobe 5/12/22 steve klinetobe 5/12/22

The darling word Transparency. Brands love to say it, but few are brave enough to live it.

steve klinetobe 5/10/22 steve klinetobe 5/10/22

At number 8, your client stopped listening.

At 20, they developed a twitch.

At 40, they are picturing you on fire.

Odd Comma can help.

steve klinetobe 5/5/22 steve klinetobe 5/5/22

AI copywriting is evolving rapidly. The bots are winning.

steve klinetobe 5/2/22 steve klinetobe 5/2/22

Chances are your competitor is having the same identity crisis as you.

steve klinetobe 4/30/22 steve klinetobe 4/30/22

Most companies have no idea who they are. They’re almost sure they’re omnichannel, but they probably aren’t.

steve klinetobe 4/28/22 steve klinetobe 4/28/22

The go-to stock image for #health and #wellness brands is some variation of a solo woman doing yoga in nature. I don't think this happens nearly as much as they'd have us believe.

steve klinetobe 4/22/22 steve klinetobe 4/22/22

You know, people will like you even if you aren't data-driven.

steve klinetobe 4/21/22 steve klinetobe 4/21/22

Odd Comma is a brand strategy and copywriting studio. And we also have a Grammarly Premium account.