steve klinetobe steve klinetobe

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There's an infinite supply of cat photos because cats built the internet. I use so many cat photos in hopes of currying their favor, thus moving up the search rankings.

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steve klinetobe steve klinetobe

Zoom calls with five or more people. It's chaos: false starts, interruptions, and a cacophony of apologies.

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I can write and edit, but I can't bend space and time.

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Brandvoice should bring a brand to life, but make sure that life isn't an insufferable ass.

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Too many brands have "Thought Leadership" as a yearly objective. Yet, they don't have a budget, a content strategy, or single leading thought.

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Some people have carefully curated backgrounds with well-placed Pelotons and inspirational quotes. Others have blank walls and litter boxes. And then there are The Blurries, whose filtered backdrops are a metaphor for work-life balance.

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steve klinetobe steve klinetobe

The darling word Transparency. Brands love to say it, but few are brave enough to live it.

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steve klinetobe steve klinetobe

At number 8, your client stopped listening.

At 20, they developed a twitch.

At 40, they are picturing you on fire.

Odd Comma can help.

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steve klinetobe steve klinetobe

AI copywriting is evolving rapidly. The bots are winning.

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Chances are your competitor is having the same identity crisis as you.

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Most companies have no idea who they are. They’re almost sure they’re omnichannel, but they probably aren’t.

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The go-to stock image for #health and #wellness brands is some variation of a solo woman doing yoga in nature. I don't think this happens nearly as much as they'd have us believe.

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You know, people will like you even if you aren't data-driven.

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steve klinetobe steve klinetobe

Odd Comma is a brand strategy and copywriting studio. And we also have a Grammarly Premium account.

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The secret to good marketing is to sell something people want.

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Odd,
steve klinetobe steve klinetobe

Odd,

Introducing Odd Comma, a brand strategy and copywriting studio.

Brand narrative, verbal branding, internal branding, content development, and campaign kickery.

We're good at this, so hurry up to book some time.

FYI: Old Salty works here.

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